Our Story

More Than a Brand — It's a Way of Moving Through Life

XPAND isn’t just about tennis, Padel, or pickleball. It’s about showing up to everything — training, business, life — like it matters.

Founded by Rob Reynolds — former pro athlete, biohacker, surf chaser, and full-throttle entrepreneur — XPAND was born from the belief that performance isn’t luck or talent. It’s earned. Through sweat, failure, and the choice to keep going when it’s uncomfortable.

From training tips on the court to building gear used by elite players around the world, XPAND has always been about progress — raw, honest, intentional progress.

We design tools that make you feel your movement, challenge your habits, and demand attention. Whether it’s resistance bands that force you to move better, socks that support your every pivot, or breathing tools to reset your nervous system — everything we make is a vehicle for growth.

We don’t just sell gear. We train a mindset.

Our Mission

To help athletes unlock deeper potential by combining physical performance tools with intentional training, rooted in four core pillars:

  1. Look to Learn – Stay curious, humble, and always hungry to improve.

  2. Fail Forward – Treat setbacks as fuel. Feedback is power.

  3. Earn Your Edge – Nothing is given. Work, recover, and repeat.

  4. It Takes a Village – Greatness is never solo. We grow stronger together.

XPAND With Us

This is for those who train with intention, live for progress, and aren’t afraid to sweat for what they want. If that’s you — welcome to the movement.

 

Picture Below (Rob Reynolds- Founder of Xpand)